Spotlight on Amethyst, February’s Birthstone

For a long time amethyst was considered a “precious” gem. Its royal color was luscious and it felt “rich” – and therefore equated with “precious” as in rare or available to only the select few.  Today, the terms “precious” and “semi-precious” aren’t used as much when describing gemstones. We’ve come to realize that the desirability of a gemstone lies as much in its beauty as in its availability.  Since amethyst is not especially rare and it is readily available in different shapes and shades, it’s available for anyone to enjoy and will have you feeling royal indeed. Expect to see pale purple hues popping up everywhere from fashion to interiors in 2013. Soft tones reminiscent of African violet, often called “Rose de France,” as well as deeper saturated hues, will command focus throughout the coming season.

This bold new ring is surrounded with diamonds – a great choice for when you want to be noticed:

Amethyst

Amethyst and Diamond Ring, 14K White Gold, $995

These pale “Rose de France” amethyst drop earrings give a Wow factor with a Wonderful price:

Amethyst Drop Earring, 14K Yellow Gold

Amethyst Drop Earring, 14K Yellow Gold, $165

Spark up your look with this richly detailed amethyst pendant with diamond accents:

Detailed Amethyst Pendant, 14K Yellow Gold, Matte Finish

Detailed Amethyst Pendant, 14K Yellow Gold, Matte Finish, $975

Until recently, green amethyst was rarely seen in the United States. Shades of green are promising to be part of the dominant color palette of spring 2013 and green amethyst, also known as prasiolite, is perfect to capture this color trend.

This green amethyst pendant hits the trend on both color and style:

Rectangular Green Amethyst Pendant, 14K Yellow Gold

Rectangular Green Amethyst Pendant, 14K Yellow Gold, $650

Handcrafted in New York City, these Margo Morrison green amethyst gems are partnered with Swarovski crystals and knotted on a cocoa colored cord:

Green Amethyst and Swarovski Crystal 35-inch Necklace, Sterling Silver, by Margo Morrison' width=

This sleek and modern Colore SG ring promises perfection for Spring 2013 and beyond:

Green Amethyst Cushion Ring, Sterling Silver and 18K Yellow Gold, Colore SG by Lorenzo

Green Amethyst Cushion Ring, Sterling Silver and 18K Yellow Gold, Colore SG by Lorenzo, $275

By the way, did you know that most amethyst has been heated to bring out its best color? This treatment has been done on amethyst for a very long time, is permanent and requires no special care. At Fortunoff, we believe it’s important to educate our customers about gem treatments both ancient and new. You can always look to Fortunoff as your trusted source for gem treatment disclosures, style tips, information, and savings. And not just in February – always.

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