With Earth Day approaching, I am happy to introduce jewelry that is both beautiful and sustainable. With so much “green washing” today, it can be hard to determine which products really are eco-friendly. Use of recycled precious metals is not something new; more people are becoming aware of how much recycling and remaking of jewelry is done. So what truly makes a jewelry collection sustainable? Well, I am excited to share with you a new collection that really is.
The Maasai Collection is bright, colorful, perfect for spring and summer. It is also a crucial economic development tool for the Maasai people of Africa. The Maasai are a semi-nomadic tribe well known for their intricate and beautiful bead work. We are working with award-winning designer Alison Nagasue who incorporates handmade traditional Maasai beadwork into wearable, colorful, and sustainable contemporary jewelry. With every purchase from our collection, 20% is directly returned to the tribal artisans. The goal of our charitable partner, the not for profit organization African Development through Economics and the Arts, is to turn over the business aspects of the jewelry project to the Maasai. This Earth Day, give a struggling population something truly sustainable: a much needed source of income.
And speaking of sustainability, I am proud that Fortunoff is the exclusive source in the United States for Ecojewel. Ecojewel is made in Italy, and “made in love” with the utmost respect for the environment. Using an impressive 100% recycled metals as well as recycled packaging, Ecojewel’s strives to have a zero impact on the environment, certified by a third party. Now that is an impressive commitment to the earth. Enjoy 20% off in honor of Earth Day.
And while we are thinking globally, please remember to shop locally too. Real Jewels is made in New York City using 100% recycled precious metals. Real Jewels debuted in 2009 and is already advancing environmental causes such as Save Our Shores. For Earth Day, we are offering 20% off the Real Jewels collection.
Celebrate Earth Day with mindfulness and be discerning when you are about to buy something that claims to be eco-friendly. These are complex issues that involve more than just the materials that go into a product. Enjoy.